Roswell Park Salon ‘Elevates’ Patient
Experience with New Name
Roswell Park Comprehensive Cancer Center proudly announced the naming of the New Era Cap Foundation Elevate Salon today, thanks to a generous $1 million endowed gift from the New Era Cap Foundation and New Era Cap, LLC. This donation ensures that vital services will continue to support patients experiencing hair loss during cancer treatment for years to come.
At Roswell Park, patient care extends beyond medical treatment. Emotional and psychological support plays a crucial role in the healing journey, and the New Era Cap Foundation Elevate Salon is a key resource for those undergoing cancer treatment. The specialty salon offers a range of services, including pretreatment haircuts, wig and head-covering selection support, wig styling, inpatient or outpatient head shaving, and educational resources on hair loss.
“When we come together to support our community, it fosters resilience, empowers individuals, and creates a collective strength that drives positive, lasting change for everyone involved,” said Christopher Koch, CEO of New Era Cap and President of the New Era Cap Foundation.
Rebecca Colville, manager of the salon and resource center, emphasized the importance of this support, stating, “The New Era Cap Foundation Elevate Salon is where patients and families can find comfort, support, connection, and guidance in navigating hair loss through their cancer journey. We are grateful for New Era’s continued partnership and their commitment to ensuring access to these essential services.”
Located on the first floor of the Scott Bieler Clinical Sciences Center, the salon provides a warm, spa-like environment where compassionate staff, skilled stylists, and dedicated volunteers help patients regain confidence and comfort.
Kimberly Walker-Parker, a Roswell Park patient, shared her experience at the salon:
“They’re professionals, and they help you pick out a wig that looks like your style. They have a catalog to browse, and they also offer hats and caps, not just wigs. It’s worth the trip.”
When asked if the salon made a difference in her journey, she responded without hesitation: “Oh, absolutely. I feel incredible.”
With its new name, the New Era Cap Foundation Elevate Salon features custom headwear, refreshed artwork, and enhanced aesthetics, all designed to provide a comforting and uplifting space for cancer patients. This gift marks an expansion of New Era’s long-standing support of Roswell Park, building on a 25-year partnership that has included event sponsorships, in-kind donations, and significant contributions toward capital projects. Notably, New Era made a president’s circle-level gift in 2016 to help build the Scott Bieler Clinical Sciences Center.
The New Era Cap Foundation Elevate Salon stands as a testament to the power of community support and the unwavering commitment of New Era Cap and Roswell Park to ensuring that cancer patients receive compassionate, holistic care throughout their journey.